In cities like Patna, where word-of-mouth and referrals still dominate the real estate market, modern digital tools like WhatsApp and Instagram are proving to be game-changers.
Whether you are a solo property dealer in Kankarbagh or a real estate agency near Boring Road, using these platforms can help you close more deals — without spending lakhs on hoardings or newspapers.
This guide, brought to you by Pramrix – Patna’s trusted digital marketing agency for real estate professionals, will show you how to turn simple apps into powerful sales engines.
Why WhatsApp & Instagram Work So Well in Patna’s Real Estate Market
- High Engagement: People in Patna check WhatsApp and Instagram multiple times a day — more than email or websites.
- Local Trust: Personal messaging builds faster trust than cold calls or online forms.
- Visual Impact: Property photos and short videos help buyers imagine living in that space instantly.
1. WhatsApp Marketing for Patna Property Dealers
WhatsApp Broadcasts allow you to send one message to hundreds of interested buyers at once. It’s perfect for:
- Project launches
- Limited-period discounts
- New property photos or videos
- Availability updates
✅ Real Example:
A property dealer in Rajendra Nagar used WhatsApp Broadcast to send a festive offer: “Book your 2BHK flat before Diwali and get ₹50,000 cashback.” Within 2 days, he got 14 inquiries and 3 confirmed site visits.
💡 Tip:
Always use a business WhatsApp profile with logo, address, and catalog. Add labels like “Hot Leads” and “Visited Property” to stay organized.
2. Instagram Reels – Your Free Billboard
Instagram Reels are short videos (15–30 seconds) that get huge visibility, especially in Tier-2 cities like Patna. Why? Because buyers love watching walk-throughs instead of reading long descriptions.
🎥 What to Post:
- Flat walkthroughs (even with your mobile camera)
- Plot location flyovers (record while riding or walking)
- Before-after home interiors
- Quick tips like “3 mistakes to avoid while buying a flat in Patna”
✅ Real Example:
Pramrix helped a local builder near Danapur create 3 Reels with simple mobile videos. One of them got 9,200+ views in 3 days and generated 21 direct messages (DMs) asking for pricing.
📌 Hashtags to Use:
- #PatnaProperty
- #RealEstatePatna
- #FlatsInPatna
- #PatnaDeals
3. Combine WhatsApp + Instagram = Higher Conversions
The secret to high-converting campaigns? **Post on Instagram → DMs → Follow-up on WhatsApp.**
After every Instagram post, write in the caption: “DM for price on WhatsApp” and include a short link to your WhatsApp chat. Example: https://wa.me/91XXXXXXXXXX
When someone messages you, send:
Hi 👋 Thanks for your interest in [Property Name]. Here’s the brochure, location, and current price. Let me know when you’d like to schedule a site visit!
Bonus Tips from Pramrix Experts
- Post 3–4 Reels every week. Use trending sounds + Patna locations.
- Keep your WhatsApp status updated with: “2BHK in Kankarbagh – Ready to Move – Call Now.”
- Use Instagram Stories to show testimonials, site visits, and Q&A sessions.
Want Help Setting Up WhatsApp + Instagram Marketing for Your Properties?
Pramrix offers done-for-you services for real estate professionals in Patna. From creating viral Reels to setting up WhatsApp automation — we handle it all.
📲 Call/WhatsApp: +91-8142814400
🌐 Website: https://pramrix.com
Let our team help you turn viewers into verified leads — with local strategies that work in Tier-2 markets like Patna.
Conclusion: If you’re a real estate agent in Patna, don’t wait for clients to walk in. Meet them where they already spend time — on WhatsApp and Instagram. And if you need expert help, Pramrix is just a message away.
